As the evening lights start to shine, Guangzhou’s nightlife comes alive with sizzling, hot foods, a variety of creative food stalls, and lively craft beer bars.

The “Survey Report on Consumption Habits of Urban Residents” by the Ministry of Commerce reveals that 60% of consumer spending in China occurs at night. The “night-time economy” has become a key driver for expanding consumption opportunities, enriching public entertainment, and stimulating new market dynamics. The vibrant development of the night-time economy showcases a city’s confidence and charm through its lively atmosphere and personal touch.

Recently, Guangzhou’s Si Hai Cheng has evolved its “night-time economy” by launching the country’s first new business model of “7/24”, which operates 24 hours a day, 7 days a week. This new model features over 160 brands spanning dining, nightlife, and cultural spaces, and aims to explore a new “midnight economy” model.

During the upcoming Mid-Autumn Festival and National Day, Guangzhou’s Si Hai Cheng will host a series of special themed events. These include a collaborative parade with Chimelong, a Mid-Autumn garden party, trendy pop-up shops, fashion shows, family markets, as well as attractions like Sihai Equestrian, a nighttime dinosaur-themed park, Surfskate Park, and art exhibitions. These events aim to share festive joy with the community.

Guangzhou has always had a strong “night-time economy” culture. According to the “2024 Guangzhou Nighttime Economy Development Report”, the city’s nighttime consumer index ranks fifth in the country. Since 2024, the Guangzhou Municipal Commerce Bureau, in collaboration with various departments, has identified 15 pilot night markets across all 11 administrative districts of the city.

Source : Lingnan on the Cloud

全国首个“7X24”商业体新业态落地广州

热辣滚烫的美食、鳞次栉比的创意摊位、喧哗热闹的精酿酒馆……华灯初上，广州夜生活正式开启。

商务部发布的《城市居民消费习惯调查报告》显示，中国居民60%的消费发生在夜间，“夜经济”已成为拓宽消费场景、丰富大众娱乐、激发市场新动能的重要抓手。“夜经济”的蓬勃发展，更用烟火气与人情味，展现着一个城市的底气与魅力。

近日，广州四海城在“夜经济”的基础上再度迭代，联动涵盖餐饮、夜娱、文化空间等160余家品牌，正式开启全国首个“7X24”商业体新业态，探索“子夜经济”新模式。

据悉，在即将到来的中秋与国庆双节，广州四海城将带来一系列限定主题活动——联名长隆的欢乐大巡游、中秋游园会、时尚快闪店、T台秀、亲子市集，以及四海马术、夜间光感恐龙主题公园、陆冲公园、艺术画展等，与市民共享节日欢乐。

广州向来有着“夜经济”的基因。《2024年广州夜间经济发展报告》显示， 广州夜间消费指数位居全国第五。2024年以来，广州市商务局牵头联合多部门认定了15个羊城夜市先行区，覆盖全市11个行政区。

文、图｜记者 孙绮曼 通讯员 穗商务宣
译｜林佳岱
英文审校｜赵凡